Getting the proper logo for your company is of unbelievable importance because it can affect future sales as well as how your buyers view your company. A big M will always signify McDonald’s while a white tick reminds us of Nike because these companies have been able to brand themselves in a way where they have become unforgettable. A great logo can be the focal point of your company that people identify with.
Colour is significant
The colour used in a logo can liven up a great drawing and capture more attention. Knowing what is going to work for your brand is crucial. Twitter, Facebook and Tumblr depend on a blue icon for their businesses because it is considered a universal favourite while also being related to reliability. Bright colours for brands catering to children because they grab attention.
Do not get caught up with trends
Ever so often there will be a certain clichéd logo that turns into the most popular type and it is easy to follow the crowd. The light bulb and the globe are examples of a design that has been hashed plenty by tons of people and it lacks imagination. It is always better to use a design you thought of yourself, that mirrors your business in specific rather than a logo that is associated with twenty other brands.
Text can be unique too
A lot of people will try to rip of fonts that have been previously used by brands that are already established. A hand-drawn logo is more relatable to your brand and you will not be associated with another brand. Twitter’s font, for example, has been stolen multiple times by small businesses and consumers tend to think of Twitter rather than the business.
Tell a story
Amazon’s logo is more than just a word, there is also a yellow arrow that goes from the letter a to the letter z signifying that everything is available at the Amazon store. The arrow also represents a smile with a dimple at the end. A simple coloured line had so much thought behind it that people have remembered what Amazon is about and it is talked about as well. Having meaning behind your logo can get people interested. A logo that mirrors the values of the company and the final aim of the brand is what will work best.
Daniel Hughes is a legal writer dedicated to simplifying complex legal topics for a wider audience. He focuses on workers’ rights, legal processes, and providing practical advice for navigating workplace injury claims.
